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    <loc>https://www.aaronmmccoy.com/work</loc>
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    <lastmod>2024-09-19</lastmod>
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      <image:title>Work</image:title>
      <image:caption>My challenge for this project was to create a video that would engage an audience of more than 200 donors, elected officials, and board members at an annual fundraising event and reveal the transformational impact the Y has on the community.</image:caption>
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      <image:title>Work - Kamal's Y Story | Somerset County YMCA</image:title>
      <image:caption>Sharing the story of a young man who learned to swim at the Y.</image:caption>
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      <image:title>Work - Early Education Center | Somerset Hills YMCA</image:title>
      <image:caption>Video created to increase enrollment at the YMCA’s Early Education Center. Conducted market research to identify key marketing unique and</image:caption>
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      <image:title>Work</image:title>
      <image:caption>For this project I was asked to design three 20-page catalogs for the camp offerings at five camp locations throughout Somerset County, NJ. Each camp guide includes descriptions and pricing details for specialty camp offerings as well as important information parents and campers need to know before registering for camp.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>The goal of this project was to aid YMCA camp staff with their lessons on character development. Working with the camp directors, I designed 13 unique brag tags for campers to earn throughout the summer.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Affiniton LLC, a consumer safety product manufacturer, asked me to design a coaster that doubles as a date rape drug test. The size and orientation of the test spots was predetermined by the company’s lab.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>In just two years I went from freelance graphic designer, to operations manager, to director at The G2 Gallery. During this time, I helped plan and promote 40 photography exhibits. This job not only challenged my business management and administrative skills, it tested by marketing expertise and truly shaped the professional I am today.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>While working for Hydro-Spray Wash Systems I was tasked with managing the marketing and sales materials for complex car wash equipment, parts and services. Between building a new company website, creating biweekly emails, managing a customer loyalty program and attending trade shows across the country, I was asked to promote a new product that the company developed, the self-serve underbody tool.</image:caption>
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  <url>
    <loc>https://www.aaronmmccoy.com/contact</loc>
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    <lastmod>2020-08-25</lastmod>
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  <url>
    <loc>https://www.aaronmmccoy.com/about</loc>
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    <priority>1.0</priority>
    <lastmod>2020-09-24</lastmod>
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      <image:title>About</image:title>
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